SEO Case Studies

Home SEO Case Studies

Case Study #1 – Homeware

This ecommerce site sells high end homeware items online and ranks competitive category terms along with individual product pages.

A private blog network was deployed in March 2015 which saw traffic quickly grow from 12,000 per month to 18,000 per month by the end of the year.

Flash forward though and the site now pulls nearly 60,000 visitors per month from Google-

As you can see in the video above that increased revenue from $100,000 per month way back in 2015 which grew to $1.2 millon per month in 2016 and is currently making nearly 1.5 million dollars per month in 2018!

That makes for a total of nearly $30 million dollars in revenue and as you can see that has literally transformed the business.

What makes this site interesting is it’s competing directly against huge ecommerce stores and blowing them out of the water.

Traffic and sales will continue to grow as we move into the golden quarter of sales just before Christmas!

Case Study #2 – Video Games Niche

This site was absolutely torn apart by a previous penguin penalty caused by lots of low trust ratio backlinks.

A private blog network was deployed at the start of November 2014.

That saw ranking and traffic grow consistently from 8,000 visitors per month from Google organic search in November 2014 to 100,000 per month in less than a year.

Fast forward to 2018 and you’ll be amazed…

Because traffic has grown to a staggering 382,664 visitors from Google organic search per month.

The site has now enjoyed nearly 7,500,000 visitors from Google since deploying a private blog network back in November 2014.

And just take a look at the INCREDIBLE click through rate the site is getting from the SERPS-

The Secret PBN Strategy Sauce…

In this specific sub niche of video games the popular keywords change every time a new blockbuster game is released but the control the private blog network gives us allows us to rank landing pages for each of those new games before they are even released just by editing a few links.

That competitive advantage allows them to clean up time and time again. All of that is possible over the long term because everything was done the right way with all variables in our full control.

We were able to control the rankings as we dripped links out that tied directly into market demand.

Case Study #3 – Supplements Niche

This affiliate site is in the health niche and primarily promotes a specific supplement that is super competitive due to the huge margins.

It was getting 3,500 visitors per month from Google back in November 2017 when we deployed the network which quickly saw traffic jump to nearly 13,000 people in March and peaking at 38,240 visitors in June 2018.

And while it’s not the best put together site it is attracting bucket loads of traffic from Google since deploying the network.

And while getting a huge amount of clicks and clicks and impressions in Google Search console the profits for this site have sky rocketed.

This site shows no signs of slowing down and will continue to grow as Google soaks up all of that authority.

Case Study #4 – Satellite Niche

This site is in the satellite niche and makes money through lead generation and affiliate marketing.

In January 2018 we deployed a network which saw organic traffic grow steadily from 548 visitors at the start of the year to 4,378 visitors 6 months later.

At the end of July we finally migrated the site to HTTPS which has seen clicks and impressions continue to grow with some really nice rankings and click through rates.

If we jump into Google Search Console you can see just how this site is performing.

The site is now firmly established generating very generous profits.

Case Study #5 – Car Pooling Niche

This site is in the car pooling niche and faces some stiff competiton from huge global brands.

Organic search traffic has stagnated and was failing to grow so we deployed a network at the start of the year which nearly doubled organic search traffic to 487,474 visitors per month by April 2018.

That also makes for some very impressive Analytics screenshots as well.

Along with a dive into Google Search Console-

This is an ever evolving niche that is growing in popularity for the day so traffic will continue to grow.


Historical Case Studies

The ugly part about running an SEO agency is clients tend to leave and stop paying the monthly fee once they have the rankings they want.

The case studies you see below are from historical clients that have now left my agency and I no longer have access to Google Analytics to update them.

I was going to delete them but I thought they might be interesting for some people.

Case Study #6 – Sports Book

The site works by primarily promoting mobile applications from big sports books in a very competitive space.

In October 2016 the site was hanging around the 2nd page and bottom of the 1st page for lots of large volume, seriously competitive keywords.

With Google sending around 3,500 visitors per month a private blog network was deployed-

The site has tripled its traffic from Google in a highly lucrative and competitive niche.

Case Study #7 – Personal Finance

This site is in the very competitive personal finance niche which offers serious affiliate payouts and stiff competition.

In May 2016 it had no real rankings or traffic for any of it’s core keywords.

After clearing up some content duplicate issues with canonical tags a private blog network was deployed.

Since then there has been consistent growth to nearly 30,000 visitors per month from Google-

But what is even more interesting is how that traffic has transformed the success of the business.

The traffic from the PBN took goal conversions up from 78 per month to 13,500 per month-

If we jump into Google Search Console you can see just how well this site is performing.

I mean take a look at those incredible click through rates on the top queries-

The site is now firmly established generating very generous commissions in the personal finance niche.

Case Study #8 – Survival Goods

This site launched at the start of April 2015 and wanted to start building a solid platform of authority to leverage with private blog networks.

Initially the site had huge on site problems that were taken care of quickly and the first private blog network links were deployed shortly after that at the end of May which were picked up by Google in June 2015.

You can see the impact this had on traffic from Google which had all but dried up until the authority from the private blog network kicked in taking it from nowhere to 1,300 visitors per month.

Now this has gone on to grow to over 4,500 visitors per month from Google alone!

The site has now received over 70,000 visitors from Google with over $262,000 in revenue

And this will only continue to grow as the authority from the private blog network is absorbed.

Case Study #9 – Diet & Health Niche

Have you ever had all of your hard work ruined by a Google penalty?

Well that is exactly what happened to this site at the end of 2013 when Penguin 2.1 destroying all rankings.

So in February 2014 a private blog network was deployed which took them from zero to 500,000 visitors per month by the end of 2014.

Moving into 2015 though traffic grew to 1.3 million visitors per month

But that is not all…

In 2017 that has grown to a staggering 2.3 million visitors per month!

Look at this in Google Analytics-

Case Study #10 – Massage Certification

This site targets low volume but highly specific local SEO keywords by offering hands on massage training services in the real world.

In December 2015 it had next to no rankings but after some on page optimistion and a private blog network it quickly grew to 1,000 per month and then 2,000 per month

What is really interesting about this case study is it shows just how effective private blog networks are in smaller, geo specific niches.

The site is performing really well in Google Search Console-

But all that really matters is that growth has the business fully booked out for the rest of the year and they are struggling to keep up with demand.

It’s great to see how effective PBN’s are in hyper competitive local SEO type niches as well.

Case Study #11 – Payday Financing

This site is in the payday financing niche which pays out huge affiliate commissions.

With that said, this is also one of the most competitive niches online.

In February 2017 a private blog network was deployed which has quickly grown traffic from 3,000 to nearly 16,000 organic visitors per month-

That has made for a total of 74,086 visitors from Google so far and will continue to grow as the private blog network has only being active for a few months.

Case Study #12 – Travel Blogger

This travel blogger makes all of her money through affiliate advertising.

However she was struggling to get traction in Google and was always hovering in the 2nd and 3rd pages of Google.

In May 2015 she decided to deploy a private blog network to give the site the push it needed to break the first page of results.

By the end of September 2015 she held 61 page 1 rankings, 22 of which are in the top 3 positions which transformed traffic to her site.

That meant that over 16,000 people per month were coming from Google alone which allowed her hobby blog to become a full time passion.

Fast forward nearly 2 years later to today…

And she gets over 30,000 visitors per month from Google alone-

This level of growth has allowed the female travel blogger to live a life of luxury while travelling and blogging her way around the world full time.

Case Study #13 – Gambling Tips

This site povides gambling tips and organic traffic had flat lined so we deployed a private a blog network in February 2017.

That saw traffic grow from 6,000 to 53,000 visitors per month in a very short period of time-

That also makes for some very impressive Google Search Console data as well.

You can see how the site has grown and is command some really nice click through rates across it’s keywords-

What Next?

You can learn more about the Private Blog Network Specialist certification right here.

I have also made a list of the most common questions & answers for you here.